by Warren Liverance

IN THE FIRST few days following The Superbowl, the narrative consisted of the demonization of the people who were offended by “the Coke ad.” The one in which America the Beautiful was sung in several languages accompanied by various stereotypical images of “people of color.” The chattering class spent endless hours discussing the “intolerance” of the “racists” who condemned the beautiful and sensitive portrayal of the wonders of diversity. Once again the moral superiority of the left was displayed, and the inherent xenophobia of the right was exposed. Oh, if it were only so simple.

Let us consider a different scenario.  One in which an educated student of modern currents of thought analyzes the psychological and historical messages embedded in this innocent commercial, sent to us, of course, by a benign multinational corporation. I understand that some people are so simple-minded that they think multinational companies never have a political agenda, but if we merely take this as a Gedankenexperiment and suppose that there may be a woman behind the curtain, we can then ask, “What is she doing there?”

First, psychological priming is a familiar modern marketing technique. In this technique, a dissonant element, one that would face outright rejection by the “subject” when seen alone, is planted among a group of readily accepted elements. An example would be the series of words: mom, apple pie, Jesus, and global warming. The first three would be gladly accepted by the Bitter Clingers who may not necessarily buy into global warming. By placing the disputed element within a group of “comfort” words, the subject is primed to accept it. Years ago, when I first learned of this technique, I conceived my theory of the “Matrix.” Modeled after the thriller, “The Matrix” is the combined television, movie, music, and publishing propaganda machine that has been constructed. I had to stop watching network television once I learned about psychological priming. The relentless pumping of counter-intuitive ideas never stops, and my family fears for my sanity as I scream obscenities at the eye of Sauron.

The Coke commercial (you can watch it, above) begins with America the Beautiful being sung in English and is accompanied by scenes of a cowboy on his faithful Palomino horse—shades of Roy and Dale. The commercial then segues from one language to another accompanied by scenes of smiling “people of color” performing the tasks while drinking Coke. Black folks dance and gyrate, Hawaiians surf, a group of brown folks eat at their restaurant, and the white folks get to go camping. Am I the only one that finds this patronizing racism objectionable?

If blacks boycotted every large corporation that portrayed them as people who spent a large portion of their day out on the street spinning around on a piece of cardboard, ten percent of the economy would collapse. Some Jews are shown looking longingly out a window while women wearing hijabs walk around outside. What the hell does this mean? The media machine uses words, symbols, and pictures to mold us. What do they want from us? Are Jewish people prisoners? Are Muslim women free? I think not. What is going on here?

The answer lies in two words: cheap labor. The people of the western world have had the audacity to consider themselves worthy of being paid for their labor. They have enjoyed several hundred years of access to partially free markets, as opposed to the elite dominated mercantilist systems found in the rest of the world. In mercantile systems, the powerful get rich.  In open market systems, the rich get powerful. Those who wish to run things hate competition. The real political and economic war going on in this country involves the .0001 percent attempting to destroy the 1 percent.  Remember—the dance floor can only hold the New York 400.

The whole of the western world is currently under demographic attack from millions of third world people who come from systems more to the liking of the ruling class—willing to work for low wages and trained from birth not to question the government. The Coke ad is the most recent in a long line of psychological priming pieces designed to trick us into thinking that we are somehow morally superior if we do not question the wisdom of letting tens of millions of uneducated low wage workers into our country.

The overrunning of the United States by Mexican immigrants is analogous to the incursions of the Vandals in the late Roman Empire. Oswald Spengler in his masterpiece Decline of the West details how at the end of an empire, the borders of the empire open up to barbarians who come not for the culture, but for the wealth of the empire. The compassion fascists who insist that anyone who questions “diversity” is racist are the modern descendants of Vidkun Quisling. It is not racist to insist that tens of millions of people from other countries invading (and yes, it is an invasion) your country be accommodated. In a hundred years, when historians are studying this period, they will wonder what we were thinking.

The Coke ad touched a nerve. The average American is no more racist than an average person from any other country in the world. In fact, I would argue that modern Americans are among the least racist people ever to have lived. More people of varied composition mix here than anywhere in the world. Personally, I ceased to listen to the “race hustlers” decades ago, and I believe others are beginning to see the naked emperor. Defending  diversiganda from a multinational corporation raises more questions than can be answered with a song and dance.