LETTER TO THE EDITOR: City Officials Spend Heavily On Advertising In Monthly Tabloid & Rely Less On Advertising In Twice Weekly Newspapers

By The Ann Arbor Independent Editorial Team Last updated Jan 18, 2014 0

I think you need to check your math.

You say the AnnArborChronicle.com received for City advertising about $18,000 during a 30 month period (two and one half years). If the AnnArborChronicle.com has annual revenues of about $100,000, that would be about $250,000 for the 30 month period. The City’s advertising would be less than 8% of the AnnArborChronicle.com’s revenues for that 30 month period. You do not identify how much the County spent on advertising in the AnnArborChronicle.com, but it would need to be significantly more than the City spent for the combined advertising to equal the 20 percent of gross revenues that you allege.

Otherwise, thank you for an informative article.

Jack Eaton

Ann Arbor

Editor: Jack Eaton is correct. The article has been amended to make the correction, and we apologize for the error.